Startegic Communication

I have helped organizations develop a conceptual umbrella that enabled them to integrate their disparate messaging efforts. He helps create processes that bring three factors into balance: the message(s), the media channel(s) and the audience(s).


Conceptualized and negotiated inter-institutional linkages for the implementation of a robust communications strategy for the Geneva Health Forum. This effort links academic, research and teaching institutions with multilateral and bilateral donors, foundations, private sector and media.
Developed the re-branding strategy of the ECMI, Germany & oversaw its implementation through traditional and new media product lines & processes.

Developed the strategy that linked UNICEF’s program portfolio with communications in a way that led to up-stream collaboration with the Government of Malaysia.

Conceptualized and implemented high profile international conferences:

  • Geneva Health Forum 2012; 2014; 2016 with the Swiss Development Cooperation Agency (SDC), University of Geneva, Hospitals of the University of Geneva.
  • “Minorities in Democracies” with the Office of the President of fYROM, ECMI and Konrad Adenauer Stifftung
  • “Exodus within Borders-the global crisis of internal displacement” with Brookings Institute and UNHCR

Conceptualized and produced multimedia products incl. video documentaries for UNICEF East Asia & Pacific, UNICEF Malaysia, Australian Society of Plastic Surgeons on Partnerships, Philanthropy, HIV AIDS, Avian Flu, Education. These helped enhance cooperation with partners and improved internal cohesion.