Australia

Sector?

Civil Society

What?

Strategic Planning

Where?

Australia

Why?

An elite medical association in Australia had adopted a new Strategic Plan. Its implementation had hit an invisible roadblock. I was retained to help generate understanding and support for the Strategic Plan and find entry points for its implementation. A membership that spans three generations seemed to be pulling in three different directions, while the organization was loosing its policy clout.

When?

2007, 2008, 2009, 2010

What Exactly?

Through my consulting practice ProCubeI developed a comprehensive communication strategy that would in a step-by-step way engage internal and external audiences of the organization.

With Whom?

What Happened?

Enthusiastic and comprehensive support for the new Strategic Plan and for the senior management was generated. The organization has moved from one strength to another and continues to implement many of the processes introduced by Sunoor

Sector?

What?

Strategic Communication, Strategic Planning

Where?

Australia

Why?

400 members of this peak medical body are spread out in Australia. Each state has its own peak body, which in turn compose the peak national body. Finding a way to bring the membership together in an engaging and productive way seemed important for keeping the organization viable.

When?

2007, 2008, 2009, 2010

What Exactly?

Through my consulting outfit ‘ProCube Consultancy Services’,I developed a comprehensive external communication strategy that would in a step-by-step way engage external audiences of the organization. Identifying the web as the key platform for communications with external stakeholders a new intelligent and intuitive web site was developed. Twenty Video snippets which present the strengths of the organization were produced by ProCube and are available on-line to members.

With Whom?

What Happened?

Manifolds increase in the informed engagement of members that was expressed through different channels of contact.