Maximizing multimedia and online platforms for enhancing buy in for a new Strategic Plan

What?

Strategic Planning, Strategic Communication

Where?

Australia

Why?

400 members of this peak medical body are spread out in Australia. Each state has its own peak body, which in turn compose the peak national body. Finding a way to bring the membership together in an engaging and productive way seemed important for keeping the organization viable.

When?

2007,2008, 2009, 2010

What exactly?

Through my consulting outfit ‘ProCube Consultancy Services’,I developed a comprehensive external communication strategy that would in a step-by-step way engage external audiences of the organization. Identifying the web as the key platform for communications with external stakeholders a new intelligent and intuitive web site was developed. Twenty Video snippets which present the strengths of the organization were produced by ProCube and are available on-line to members.

Public Messages

ProCube Communications developed key public safety messages for this association in the form of 30-45 seconds video spots.

With- whom?

A medical association in Australia

What happened?

Manifolds increase in the informed engagement of members that was expressed through different channels of contact.

“ Sunoor’s successful track record in different countries and now in Switzerland can also be attributed to his fluency in the language of multi-culture. His diverse interests ranging from politics, human rights, trade and literature allow him to engage in meaningful and enjoyable discussions at any level.”

Dr Slim Slama
Co-Founder
Geneva Health Forum

Making a Strategic Plan actually work

Sector

Civil society

What?

Strategic Planning, Strategic Communication

Where?

At a membership based peak professional body in Australia

Why?

An elite medical association in Australia had adopted a new Strategic Plan. Its implementation had hit an invisible roadblock. I was retained to help generate understanding and support for the Strategic Plan and find entry points for its implementation. A membership that spans three generations seemed to be pulling in three different directions, while the organization was loosing its policy clout.

When?

2007-2010

What exactly?

Through my consulting practice ProCubeI developed a comprehensive communication strategy that would in a step-by-step way engage internal and external audiences of the organization.

Engaging Internal Stakeholders

Ranges of products were created to enhance internal membership cohesion thus ensuring buy-in for the new Strategic Plan. These included the production of an Oral History video documentary by ProCube. The internal newsletter was revamped and a strategic approach injected into its content; format and layout. Road shows throughout Australia were conceptualized to address member concerns about change. Strategic Communication changes also included minute details such as re-drafting and re-recording of voice mail messages and implementation of document drafting guidelines.

With- whom?

CEO of the organization was the catalyst for change in this organization. She enjoys international recognition and credibility and when she led the change process it paved way for me to conceptualize and launch out of the box ideas. The President and the Secretary of the organization did not shy away from the enormity of the challenge and canvassed support for the process and the people involved.

What happened?

Enthusiastic and comprehensive support for the new Strategic Plan and for the senior management was generated. The organization has moved from one strength to another and continues to implement many of the processes introduced by Sunoor

“ Genuine strategy work mandates serious change leaders with good intentions. ”

-Sunoor Verma