Ministry Of Women

Sector?

Child Rights, Hiv Aids

What?

Strategic Communication, Strategic Planning

Where?

Malaysia

Why?

For many years UNICEF had partnered with the Government of Malaysia to deliver numerous and effective grassroots initiatives. With the rapid strides Malaysia made in development and achieved a middle-income country status, it was felt that UNICEF could advance the well being of children in Malaysia more effectively by becoming an upstream partner of the government. UNICEF’s then executive director Carol Bellamy had hand picked the dynamic CEO of UNICEF Australia Gaye Phillips to set in a Malaysia a model of engagement with middle-income countries.

When?

2004, 2005, 2006, 2007

What Exactly?

In 2005, UNICEF’s Representative appointed me to link the organization’s HIV AIDS programs to a meaningful communication strategy.

In addition to developing a comprehensive strategy on up-streaming UNICEF’s HIV AIDS program in Malaysia, key Strategic Communication products were developed:

Video documentary- “Women in AIDS”: Conceptualized this video documentary to celebrate and document the contribution of women from various walks of life in the fight against HIV AIDS in Malaysia. This video galvanized support from the Govt. of Malaysia and the donor community for UNICEF’s HIV AIDS program.

Video documentaries- Conceptualized video documentaries on joint projects of UNICEF & Ministry of Health that reflect the impact of good partnerships. These included the video capsules on ProStar Youth Initiative (Peer counseling), Village Health Promoters and Youth & Drugs. Youth volunteers for UNICEF in Malaysia filmed the films.

 

With Whom?

UNICEF, Institute Of Health Management, Ministry Of Women

What Happened?

UNICEF became the partner of choice of the Malaysian government on HIV AIDS